The competition for your audience's attention is greater than ever and video content has become a necessary tool for companies in all industries to introduce their brand, highlight their services and products, recruit talented professionals, introduce processes, and educate others on what makes them remarkable. Technology has made video making more accessible and cost-effective than ever before and here’s why working with a professional video production company is the smart choice. Be more efficient: Time. First and foremost, we need to recognize the time equation and how partnering with a professional video production company will help you save it. A great video production partner will work with your team or marketing manager and collaborate with them. You can think of it as adding a supplemental arm to your business on an as-needed basis while saving on the cost of creating the infrastructure in-house. These individuals live and breathe video strategy and stay in tune with the industry’s latest ideas, equipment, software, and workflows. They will help you be more efficient, create a better video, and deliver more data to you and your team for insight-making decisions. Remember, the video you make reflects a lot about you and when showcasing your company, you must represent your professionalism, standards, and culture in a light that will leave an accurate impression on the viewer. All video is not created equal and something as small as a poor intro or outro animation can be a major turn-off and highlight negative aspects of your company such as making you look dated or low-tech. You don’t want your videos to be overexposed, have poor editing, contain distracting background noise, use low-quality visuals, or look overall amateur. The right professional video production company will not only ensure the highest quality of your image and sound but they streamline the process and become a trusted resource to help guide you. Save time! It’s valuable. Be more effective: You may prefer a more intimate or basic style for your videos, a style that’s more documentary-like than polished. A professional video production company can skillfully create this style and many more. They’re experts at developing the right look, feel, and tone for videos because they’re highly trained, skilled, and passionate individuals in the art of video making. Together, you’ll produce a highly effective outcome and build trust with your audience. You want them to know that when they hit that play button, it’s going to be worth it. A professional video production company will ensure you deliver an awesome experience to your audience and ensure you have one too. You’ll find that in working with professionals, you’ll form a dynamic partnership that raises the level of effectiveness for your company and produces a greater ROI. Be professional: Production companies pride themselves on utilizing top-of-the-line equipment. They have a wide range of specialized gear to fit any budget, look, and project goal. From cinema cameras, drones, sliders, and lights, to advanced editing software, they have the tools to bring your vision to life with stunning visuals, precise sound, and captivating effects. Experience is a key advantage that a production company brings to the table. They have the skills and knowledge to produce high-quality content efficiently, while also addressing any challenges that may arise during production. From equipment malfunctions to unpredictable weather, a production company has the expertise to navigate these obstacles and deliver a seamless final product. Attempting to create a video yourself may not yield the results you desire and can consume valuable time and resources. A production company, on the other hand, can dedicate its expertise and resources to ensure that your video meets your expectations and achieves your goals, allowing you to focus on other aspects of your business. Investing in professional video production is a wise decision for any company looking to elevate its brand and effectively communicate its message. With the expertise, resources, and creativity of a production company, you can create polished, impactful videos that leave a lasting impression on your audience and help you achieve your business objectives.

Video content is one of the most powerful tools for businesses of all sizes to communicate with their internal and external audiences. As you know, it increases brand awareness and drives conversions. YouTube has some interesting statistics on video consumption and that's only one distribution point for your videos. Over 1 billion hours of video content is watched every day on YouTube's platform. They've recorded that over 70% of watch time occurs on mobile devices. Now, I know what you're thinking, Youtube's demographic is particularly millennials (27-41 year old) and Gen Z (11-30 years old), and yes, you're correct. Let's not focus on distribution strategy or demographics in this blog, but instead on video's incredible power in connecting, teaching, and inspiring people. About Us Videos: Anyone looking to join your organization is going to want to see who you are, what you're about and they are going to want to hear from real people within the company. Putting your culture on display will give customers, candidates and others a view inside and let them know what you value most. By sharing your brand's story in a compelling and authentic way, you foster an emotional connection that differentiates your company from others in your industry and builds brand loyalty. According to HubSpot, an "About Us" video can increase conversion rates on a landing page by over 70%. Research by Animoto found that 73% of consumers are more likely to make a purchase of a product or service if they watch an "About Us" video beforehand. An "About Us" video improves search engine visibility compared to those not utilizing one, boosting web traffic by 41% according to Aberdeen Strategy & Research. An "About Us" video is certainly one of the most effective videos for a medium-sized company to create because its impact spans across so many aspects of the business such as branding, recruitment, sales, culture, marketing, and more. Here's a great example of an effective "About Us" video from Johnsonville: Client or Customer Testimonials Videos: If there's anything more powerful than video, it has to be word of mouth. Combine the force of both of those by creating impactful "Testimonial" videos. "Testimonial" videos are impactful because they provide credibility, generate trust, and influence individuals in the marketplace that are ready to buy. You can make the most of reviews and customer experiences from trusted peers, a recognized industry professional, or even someone that's just had an experience with your company's products or services by capturing their feedback in video form. Once in a video format, you've made a compelling and highly effective communication asset for your company and it can be utilized across many distribution points or curated into targeted content campaigns. Insivia's research claims viewers retain 95% of a message when they watch a video compared to 10% when reading it in text, and Wyzowl reports 84% of people say they've been convinced to buy a product or service after watching a "Testimonial" video. It is for these reasons and so many others, that "Testimonial" videos have made it to number two on our list. Watch this "Testimonial" video from former NFL running back, Harry Sydney to see how a customer's story can have an impact on others: Product or Service Video: Provide detailed overviews of the incredible aspects of your product or service and by putting it in video format, and enable your audience to experience on-demand functionality, 24/7. It's like having an extra business developer or individual from the sales team ready and willing to share all the remarkable details of your products or service with whomever presses that play button. According to Renderforest, videos generate a 1200% increase in shares over text and images. Your audience thirsts for compelling reasons to do business with you and wants to understand the value you offer. You can communicate detailed product features and benefits and provide a superior brand experience by having each video well-placed and available for your buyers. A good "Product or Service" video will have clear explanations, engaging visuals, differentiate your company, build trust with your audience, and ultimately motivate them to do business with you. Here's an engaging "Product or Service" video from Briggs & Stratton to inspire you: If you need help prioritizing your video goals, budget, and strategy, turn to the experts at IBEX Productions. We'll guide you from start to finish or help with a specific stage in the video-making process. Click here to learn more or select the "Get In Touch" button below to explore more ideas and options.

Technology is at our fingertips and it's imperative to harness it to work more efficiently, utilize data-driven decision making, and create a more engaging collaborative experience for our teams and audiences. 3D scanning technology can do so much and it has revolutionized industries from manufacturing and engineering to real estate and tourism. Business owners throughout Wisconsin and the world are harnessing the power of 3D scanning technology to enhance projects' efficiency, accuracy, and overall cost. However, not all 3D scanning companies are created equal. With numerous options available, it's crucial to know what to look for when hiring a company for 3D scans. Expertise and Experience: Don't underestimate the power of an expert. You want to work with someone that specializes in 3D capture technology because they'll streamline the process, be timely, deliver unmatched results - and most importantly, offer you support. Partnering with an expert in 3D capture technology adds a reliable team member to the project that will take ownership for delivering quality work and ensure a great experience. An expert is very affordable and truly cost effective in the long run. Their knowledge and expertise can help guide and you won't have to worry about whether or not you'll have usable data, accurate image representation, or substandard scans. Remember why you're using 3D Capture Technology in the first place - it's because of the cost effective nature of it and the accurate and immersive workflow capabilities of it. Hire the expert. Technology and Equipment: You may be tempted to sum the quality of 3D scans up to the technology and equipment used. Yes, those are important aspects but the greatest variable is the person or company that you trust to complete this work for you. Just having the equipment does not guarantee a quality result. Experts in this field are able to navigate all technological aspects and utilize the equipment with professional ease. Ensure that the company you choose utilizes advanced 3D scanning equipment capable of capturing detailed and accurate data. Additionally, inquire about how the finished scan will function to ensure compatibility with your project requirements. Customization and Flexibility: Every project is unique, and your chosen 3D scanning company should be able to tailor their services to meet your specific needs. Look for a company that offers customization options and is willing to adapt to any changes or challenges that may arise during the project timeline. You want a flexible and ready-to-serve partner that's willing to help you at a moment's notice. Partnering with a company that offers you continued support from start to finish is going to be the best choice. They should be willing and ready to offer solutions, guide you on best practices, or recommend alternative paths. Accuracy and Precision: Accuracy is paramount in 3D scanning, especially for applications such as reverse engineering, quality control, dimensional inspection, or construction to name a few. You'll want to find a company that isn't new to this technology and can deliver precise and reliable scan data that meets industry standards. Don't cut corners here! Cost and Value: While cost is undoubtedly a consideration, it's essential to focus on the value offered by the 3D scanning company. You'll want to work with a company that specializes in 3D capture technology and prioritizes accuracy, and quality of service. In addition, this company should be viewed as your trusted partner and willing to build a strong and collaborative relationship with you and your team, which will deliver additional ROI for each project. Investing in a reputable company will save you time, money, and frustration by avoiding costly questions, errors, or rework. Customer Support and Communication: Effective communication and ongoing support are crucial for a successful 3D scanning project. Choose a company that maintains open lines of communication, provides regular updates on project progress, and offers responsive customer support to address any concerns or questions you may have along the way. You're now armed with an insightful perspective on what to look for in hiring the right company for your 3D scanning needs. Don't be burdened with trying to figure it all out on your own or manage the technology. Meet with a 3D capture expert and explain your project's requirements, timeline, use, and goals. Ensure they're willing to support you along the way and act as the team lead and take ownership over the responsibilities and technology of your 3D Capture Technology project. By thoroughly evaluating these aspects and choosing a reliable 3D scanning company, you can ensure the success of your projects and unlock the full potential of this transformative technology. IBEX Productions offers 3D scanning & capture technology services. We utilize top of the line equipment, offer full time project support, and will serve as your trusted advisor in helping deliver a streamlined experience and unmatched results.